Saudi rapper Asayel talks culture, musical influences, and what's next!

Fresh off the stage at BRED Abu Dhabi yesterday, Asayel Bishi is still riding the adrenaline of a performance that got the crowd hyped. The rising Saudi artist lit up the crowd with her unique blend of Hejazi slang, modern beats, and raw authenticity—proving why she’s quickly becoming one of the most exciting voices in the region’s evolving music scene.

Born in Makkah and shaped by Jeddah’s cultural buzz, Asayel’s sound is a rich fusion of heritage and innovation. We caught up with her to talk about her journey, the inspirations behind her music, and how she’s carving a path for the next generation of artists in Saudi Arabia.

How did Saudi Arabia shape your music, and where do you find inspiration in art and culture?

I grew up in Makkah, but Jeddah was a significant part of my musical journey. Inspiration, for me, is everywhere—whether it’s my family, who are always there supporting me, or the people I meet through my work. I find creativity in the relationships I share with my friends and the life experiences we go through together. Both Makkah and Jeddah have their unique vibes, but they’ve each shaped me in different ways, and I carry both cities in my music.

What music did you listen to growing up, and how did it influence your sound today? Any artists or genres that stood out?

I grew up surrounded by music, especially from my family, since they’re all musicians. Personally, I was drawn to Hip-Hop, R&B, and Pop—Ciara, Chris Brown, Missy Elliott, and classic '90s Hip-Hop were on heavy rotation for me. I also listened to a lot of Arabic music—Abdullah Al Rowaished was the first Arabic artist I really felt the vibe from, and I had a deep connection with Egyptian pop. My love for music—especially listening in English—started with wanting to improve my language skills, but it was also about the music videos and choreography. I’d spend hours dancing in front of the mirror, imagining I was Ciara.

The Saudi music scene has evolved a lot recently. How do you see yourself contributing to this new wave?

Music has always been alive in Saudi and the Middle East, but what’s different now is that it’s buzzing everywhere. We have shows, educational programs, events, and competitions regularly. I see myself as the person I needed when I first started—the one who pushes others to pursue their dreams, fall, get back up, and keep going. I want to inspire the next generation and show them that dreams are worth chasing.

Your debut single, Asliyah, uses Hejazi slang. How do you mix traditional elements with modern sounds in your music?

Asliyah is more than just a twist on my real name—it’s a celebration of authenticity. The song reflects my daily struggles and my deep connection with my culture. I fell in love with the idea of blending what I love with my traditions, sharing the beauty of our culture through music. Using Hejazi slang—words my grandmother used to say—adds a personal touch. Mixing it with a Western beat felt natural because, for me, music is about feeling. If it sounds good, it works. There’s no right or wrong when it comes to sound.

Your music has a unique energy. How do you stay true to your roots while experimenting with new sounds?

Experimenting with new sounds is one of my favorite parts of creating music. I used to be afraid of stepping too far from my roots, worried it would change who I am as an artist, but in reality, it’s helped me grow. I’ve explored everything from Moroccan and Afro beats to Saudi tribal rhythms. These experiments have only brought me closer to my roots and enriched my sound in ways I didn’t expect.

What are your plans for the future as an artist? Any projects or collaborations on the horizon?

I’ve been working hard the past few years—collaborating on music and pushing my creative boundaries. While I can’t reveal too much yet, let’s just say some international projects are on the way, and I’m incredibly excited. My goal is to represent my country with music that’s real, authentic, and true to who I am. I’m not here to copy anyone—I’m Asliyah, the girl with big dreams who turned them into reality. My authenticity is my power, and it’s what will leave my mark.

instagram.com/beasayel